So what do you think of the new typeface? The feeling here is that it isn't bad per se, but it doesn't feel very football-ish. And then yesterday they wore jerseys with the new font.When the real zebras came back for Week 4, their jerseys carried the same block font, but with position designations.The replacements wore the traditional block number font with no position designations.This means that the NFL season, which is only 5 weeks old, already has seen three different officiating uniforms: The new font, called Orbit, is used by the NFL in various aspects of its branding program, but this is the first time it's appeared on the field. The officiating crews - you know, the real ones, not the replacements - had a new typeface on their jerseys. No, there's something else that feels just a little bit different, something subtle and nuanced, but you can't quite put your finger on it. Sure, there is all of the pink accessories for breast cancer awareness, but that's easy enough to spot, and they've been doing it every October for years now. So you're watching football yesterday, and something doesn't feel quite right.
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